![]() There are already several examples of how the industry uses VR to reach its customer base.Īn Indianapolis-based CBD dispensary, Higher Life was one of the first companies in the cannabis industry to create a CBD dispensary in the metaverse. Virtual reality presents a unique opportunity for cannabis companies and the cannabis marketing firms that represent them to market their products and create interactive consumer experiences. Cannabis marketing agencies must jump through hoops to represent clients in the cannabis industry due to strict regulations and limitations put on marketing cannabis products. Cannabis PR and Marketing Challenges and the VR SolutionĬannabis PR, marketing and advertisement have always been challenging for the industry. The player can walk around and interact with real objects in their surroundings when playing the game. ![]() For example, Pokemon Go uses augmented reality. Picture a classic VR headset such as the Occulus Rift made by Meta.Īugmented reality is an interactive experience of a real-world environment where the objects in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, and haptic (e.g., touch), among others. VR is the computer-generated simulation of a 3D image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a headset with a screen inside, hand-held controls, and body trackers or sensors. Let’s review some of the critical differences with examples to have a clearer picture before moving forward. Aim your device at a photograph, a poster, a picture or even a real object (as small as a toy or as big as a building) and enjoy hidden and useful content through Augmented Reality.Display virtual content right in place using location tracking or enjoy even complex nested experiences using a simple intuitive navigation interface: from GPS to beacons, from QR codes to visual search, navigate from experience to experience in a blink of an eye, no matter whether outdoor or indoor.With "hyperspaces" you can.leverage on Augmented Reality to show a new building coming out of a blue print or just in the place "exactly" where it is supposed to be built.follow maintenance or training tasks in the most effective way by displaying virtual content right on the object you are required to focus your attention on.enjoy a visit to a museum in a totally new way by leveraging on the available navigation features (just move from room to room, or close to a piece of art and start the related experience right on the spot).display additional information for each experience or even for each single virtual content (from text files to image galleries, from audio tracks to movies or even Internet websites).spur your imagination and ability to create, design and convey your ideas!Whatever your interest is, from Arts to Architecture, from Publishing to Engineering, from Education to Cultural Heritage or Industry, with "hyperspaces" you will improve your knowledge and skills or even discover fresh and unexpected meaningful information.Want to know how to create experiences for "hyperspaces"? Let's discover the "hyperspaces" online platform () through which everyone can deploy content with just a few clicks.Although the terms are often used interchangeably, augmented and virtual reality are slightly different. "hyperspaces" allows you to search and interact with the environment that surrounds you in a exceptionally easy and effective way.
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